Lip syncing videos, crazy comedy skits, and zany dance clips – certainly, you picture all of it when you think about this new social networking app, “TikTok.” But, let us divulge the axiom that this platform is more than just a social endeavor.
Don’t be so skeptical about it…
Remember the days of questioning if getting on the mediums like Facebook and Instagram was the right move? Just like that, TikTok is reshaping the marketing world, with Snapchat, Pinterest, and YouTube following closely behind.
It’s a whole new marketing funnel for businesses. And with the right strategy, business owners can easily reach the constantly expanding customer base at a stroke. Unbelievable, right?
Many businesses have found their ways on TikTok – And still, for countless business tycoons, it is unchartered territory, and they’re looking to talk the Tok.
Don’t worry! If you’re not among those unlucky brands who coincidentally stumbles into TikTok fame, you’ve a chance to pave the way—keep reading to explore about ingenious content marketing platforms while knowing the benefits of TikTok for businesses.
Buckle up; let’s hop on the trend together!
TikTok? For business?
Undoubtedly, you are wondering how an application known for entertainment and dance trends can be used in the same context for your business.
Stop right here and recall the first rule of advertising “Find Your Audience.”
This app is used everywhere in the world – this means there is a huge audience ready to tap into new brands and offerings.
Besides, it is the centralized platform for marketers among all the channels. Instead of devising their own marketing strategy, the platform guides advertisers through the entire process of setting budgets to creating ads while analyzing the campaign.
But, but, but…
Depending on your business, you must figure out whether the social media powerhouse is suitable for your company or not? Moreover, before making any move analyze your market and target audience. Surprisingly, it has users of all ages, including influencers, celebrities, and publishers. Yet, you need to ensure your targeted customers use this kick-out combination of short videos.
Don’t stop here! You need to know more…
Okay, you must pay attention to TikTok and the engagement it provides. Reason being, this booming app has exploded in recent years, and there is no sign of that traction slowing down.
Sometimes the content marketing plan does not work for business – hence, before starting off, you must assess whether the platform is suitable for your business or not. And if you are lucky, it can do wonders for you.
Let’s see what it has to offer…
1. Organic Business Building
Well, many non-profits, government agencies, and eCommerce sites are on this phenomenal platform. However, if you are concerned about sales, sales, and only sales – it is not the right medium.
Look for other content marketing platforms…
However, it is a perfect fit for small businesses. Most importantly, TikTok is more of a content network – its algorithms can assist you in catching up with new followers, or you can say audience.
Just like anything else on the internet… it will take time!
2. Creative Expressions
One of the most incredible aspects of this app is that it allows businesses to create and share valuable content with followers. And in response to your brand content, the followers create their own content.
You must be thinking how???
The app offers a lot of features, including duet, green screen features, and stitch – besides, the users can use the brand’s soundtrack or voiceover to create content. The more people use your sound effects, the more users see your brand content centered on that video.
It serves as a chain, the followers multiply with a blink of an eye, and this actually happens… try it on.
3. Hashtag Challenges
Usually, businesses opt for the trend created by other brands. But this is not the case on TikTok. The platform lets companies create customised challenges while inviting the community to create content around the challenges. Not to mention, businesses using this ad format have exclusive access to all the hashtags, which is obviously not possible on other social media channels.
Simply, you get a chance to share business-boosting content directly with your followers. Mysterious…No??
4. Peculiar Marketing Tactic
The content marketing plan no longer has to be bland. Businesses can create quirky, amusing, and humorous content that most followers can binge on. The companies can use employee dancing videos or funny audio clips to let the followers know about the environment.
By the way, it is less expensive than other plans… any business catering to any niche can afford it as it comes at a low price.
5. High Conversion Rate
Ultimately, when you use the right marketing strategies, your footfall and sales go up…
This social networking app uses location-based algorithms that help businesses connect with potential customers in the local area just with the help of short videos.
Imagine… what it has to offer???
With TikTok, you can provide behind-the-scenes content, tips, and life hacks to your audience or maybe any other engaging content. This app is driven by users and their personalities, and you don’t need the sparkling charisma of influencers to persuade the audience.
So far, you know that it is the fastest growing platform of all the time – and if you want to go viral, it is your Go-To place.
Hence, for content marketing, it is the best-suited medium as it has a large pool of audience. And with just a 5 seconds video, you can increase engagement and reach millions of people.
Sounds like fun???
Beyond all this, you know that the app is driven by people and their personalities… but you don’t need to have the sparkling charisma of celebrities to make TikTok work in your favor. With the help of this video app, you can reap countless benefits, including:
Let’s get back to where we started – is TikTok good for business? It must be making a little more sense to you…
TikTok might not be the right digital strategy for every business, but utilizing elements of the app, the companies can make their content marketing strategy flawless. Besides, with the help of a video marketing app, you can make loyal customers while increasing lead generating potential and brand awareness.
Not to mention, with the impeccable fusion of clips, the businesses can express themselves in a highly creative manner (it can become an instant hit for your company as well). Until now, we have explored a lot of advantages of TikTok, but would you believe that we have only scratched the ground? There is so much more about this app.
The app can do a lot more for you – but the trick is to generate content that users actually want to watch and share.
So, take a plunge and set up your business account on TikTok – you will make it big. And if you need any assistance, contact Bizplanss. We’ll help your business reach new heights.