• Executive Summary
  • About Company
  • Products Summary
  • Market Analysis
  • Competitor Analysis
  • Target Market Analysis
  • Marketing Plan
  • Market Entry Strategy
  • Porter's Five Force Model
  • SWOT Analysis
  • Financial Projections
  • Conclusion

Executive Summary

executive summary business plan

The executive summary is a brief overview of your business plan describing your business, target market, business model, financial highlights, and competition. Having a pitch-perfect executive summary business plan can grab your investors’ attention at first instance and help them make a decision. However, it’s way more than just a general outline of your business plan, hence, you need the industry experts to craft the executive summary in a concise yet engaging manner.

Our team of business plan specialists can save you from disaster by preparing a well-researched and winning executive summary for your businesses.

About Company

the only investment guide you'll ever need

This section of the business plan plays a significant role as it presents a high-level introduction of all elements of your business like its description, history, operations, and business model. The only investment guide you'll ever need is understanding how to use the investment to your best advantage. For this reason, this chapter is a must. It introduces your business to the investors while selling your services as an opportunity to have the best return on their investment.

Products Summary

The products and services section of the business plan describes your products and services with detailed technical descriptions. It also highlights the unique selling point of your products, signifying it differs from competitors. Depending on the nature of your business, if it’s product-focused, then essentially spend time describing your product’s specification such as price, uses, profit margin, etc.

Market Analysis

market analysis summary

The market analysis summary offers an extensive overview of your business, industry, and SWOT (Strengths, Weakness, Opportunities, threats) analysis. This section comprises a quantitative and qualitative assessment of the market, external factors, customer segments, buying patterns, competition, and other statistics necessary to claim a position in the target market.

Competitor Analysis

The competitive analysis section is dedicated to providing analysis and evaluation on the current or potential competitors that could entering market. It is difficult to compile as it requires in-depth research about the market and competition.

The best option is to contact Bizplanss, and our team will do a proper investigation of the market niche, specific target market and highlight the competitive edge – making your business distinctive in the eyes of the consumers.

Target Market Analysis

target market analysis

Recognising your target market is essential, not only for the marketing purpose but also to show your potential investors that you have a complete idea about where your revenues will come from. The target market analysis will highlight your market and audience specifications, such as demographics. It makes your proposal or business plan more reliable for your readers - be it your investors or stakeholders. Our expert researchers and writers team includes charts, trends, and demographic analysis to make it more comprehensive and attractive.

Marketing Plan

strategic marketing plan

The strategic marketing plan is prepared keeping in mind the consumers to attract and enlighten them about the business’s services and products. It includes detailed information about the unique features of your product or service, an effective pricing strategy, sales and distribution of your products, and lastly, how you intend to promote your product.

Market Entry Strategy

market entry strategy

The market entry strategy is the most noteworthy element of the business plans as it emphasises the potential hindrances and rivalry you might face while entering the new market or segment. It outlines business goals with expected sales and profit margin along with effective strategies to stand out from the competition. Our team of business plan professionals can help you decide the best strategy using our optimal research skills and techniques.

Porter's Five Force Model

competitive strategy: techniques for analyzing industries and competitors

Porter’s five force model provides competitive strategy: techniques for analyzing industries and competitors. First, it transforms your idea into a robust business plan by evaluating fundamental components that highlight the structure of your industry niche. Next, it helps in developing effective business strategies regarding your rivalries, threats, substitute products, and the bargaining power of suppliers and buyers. Finally, it provides a framework that analyses the attractiveness and potential viability of the industry.

SWOT Analysis

The SWOT analysis is a compilation of your business’s Strengths, Weaknesses, Opportunities, and Threats to help develop a full awareness of the factors. It scrutinises the key areas of your business to prepare effective business strategies keeping in mind the obstacles and possibilities. All of the four components are essential to construct a sound business strategy. In addition, it helps in deriving targets to achieve growth in the long run

Financial Projection

financial projections

Creating financial projections for your business is both an art and a science, as investors are interested in solid numbers. It is difficult to predict the financial performance for the upcoming three or five years down the road. Regardless of the short or long-term (monthly or yearly) monetary statement, economic forecasts are essential when seeking investment.

This business plan section comprises potential sales, expense budget, balance sheet, cash flow statement, profit and loss statement, and various other financial information needed by the investors to make a business decision.


Having a strong conclusion in the business plan can surely increase the efficiency of your business. It supports in raising investment, making your lenders and investors feel secure regarding your business. It provides peace of mind to both investors as well as business owners. Additionally, summarises the business while encouraging the readers to take action - working with you.

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